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For every purchase, we're donating 1% to Plastic Oceans Foundation Canada (POFC), a federal non-profit organization. Every $25 protects 1 km of Canada’s shores: lakes, rivers, ocean. Garbage on the side of the road will find its way to water, and all water runs to the ocean. Rivers are now the main running tap of plastic entering our oceans. Proceeds raised are also going to education programs for communities and schools.

Vision: An end to plastic pollution.

Mission: Inform, inspire and incite action to solve plastic pollution.

Goal: Change consumer behaviour, corporate and public policy while fostering solutions to end the plastic pollution.